COVID-19. So far it changed the complete music and festival business.

We all are in this. Every single person who is working in the live entertainment industry is a, unfortunately, part of this international pandemic.

Our front page of whoisontour is normally full of upcoming festivals and artists on tour in Europe and is now completely empty and we have no clue when we can add the festivals again.

From one international artist to entire platform

How this project with an unexpected encounter with an international artist has grown into a platform of touring artists and global festivals. How the whoisontour network project started goes back to 1997. As a local artist agency we met a Canadian singer who lived in our hometown in the Netherlands. She was one of those artists who regularly performed at International music festivals all over Europe.

Dear artist, what is your goal to achieve? Have you set goals for yourself and do you have a plan? The answer to this question is probably easy, or maybe not. If you're from abroad and would like to tour in Europe you have to ask yourself this question.

Touring in Europe is no difference to touring in, for instance, North America except for the distances. When you're in a certain area you can easily go from gig to gig traveling max 2 hours. This is of course if the tour is booked in the same area.

Just like in the ordinary business world, the music business is no different. It is mostly about who you know. To get more publicity within this network you can easily help each other by liking each other's pages and sharing if you like. This is not about competition but mainly about helping as many artists as possible with international performances. This is reinforced if you have a big fan and friend base.

So help each other with liking and sharing.Like and share other pages because just as in ordinary life, the music business is all about the contacts you have and the people you know. Now, you have recorded and produced a wonderful album and your are proud, but if no one hears or sees it the production will hardly reach a larger scale. We know you are no business people and rather busy with creating new stuff but do spend some time on Social Media.

We find it complicated when we see confusing email addresses and domain names. Choose email addresses and domain names that suit you, but mainly use recognizable email addresses and domain names that improve your findability on the internet. Try to use names that are as clear as possible so that you don't confuse the searcher. In the worst case, some names are so awkward, complicated or an abbreviation that your important e-mail doesn't get any further and disappears in the spam box at the receiver. A lost opportunity.

"We received this email from email address randysomeone465@xxxx (gmail, hotmail or such kind of email host) and instantly got suspicious. You know why? Because so many emails we get are spam or either worse malicious and fishing emails. Worst case scenario is that one of us klick on a link in the mail that "steels" information from our computers. Now normally we delete that email straight away but I also learned to read the messages, but don't klick on anything!"


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